Adding Snitcher Lead Capture Tool to Google Tag Manager

Instructions for applying Snitcher to Google Tag Manager for lead capture on tracked pages.

Google Tag Manager should already be installed on your site before you follow these instructions.

If you don't have Google Tag Manager installed yet; first follow the instructions to Create a New Tag Manager Account and Container  and instructions to  Set Up and Install Google Tag Manager.

Add Snitcher Script To Existing Tag Manager Account

  1. Sign in to Google Tag Manager.
  2. Click on the Add a New Tag button. 
  3. Click where it says Choose a Tag Type to begin setup.
  4. Select Custom HTML from the list. 
  5. Copy & Paste the Snitcher Analystics Code  into the text field.
  6. Click Choose a Trigger to make this tag fire.
  7. Select All Pages. 
  8. Give the tag a name; suggestion is “Snitcher Script” 
  9.  Click the Save button.
  10. Submit updates to publish changes. 

Verify That Your Tags Work

After you have added tags, make sure that they behave as intended. To verify your tag setup:

  1. Click the Preview button. Google Tag Assistant launches in a new tab.
  2. Enter the website URL on which you installed the Tag Manager container. If there are any errors, start debugging with the Tag Assistant.
  3. To edit a tag, click on a tag name to change its settings. For example, when a tag gets fired after a page loaded, but you want it to fire if someone clicks a button, update the trigger.
  4. Save your changed tag and verify that the problem was solved by launching the Preview mode again.

Publish Tags

When your tags work as intended, publish them.

To publish your current workspace:

  1. Click Submit at the top right hand side of the screen. The Submit Changes screen will appear, with options to publish the container and save a version of your container.
  2. Select Publish and Create Version if it is not already selected.
  3. Review the Workspace Changes section to see if your configuration appears as you expect.
  4. Enter a Version Name and Version Description.
  5. Click Publish.